Role of an Ecommerce Manager

16 Mar Role of an Ecommerce Manager

An Ecommerce manager has various responsibilities being in charge of the overall business of a website that focuses on the buying, merchandising, pricing, and selling of products and services D2C or B2B. Some key factors of the role involve the content, the design of the website and overseeing security, online marketing and team management. The main focus for an ecommerce manager is conversion and ROI. Conversion is attracting visitors by using  attractive campaigns, effective SEO strategy and attractive content that can convert them into leads or sales.   Ecommerce sales are very prominent in today’s market and have taken over the high street as the preferred method of purchasing items. Some other responsibilities of an ecommerce manager are:  

• *Website Designing and Development
• *Monitor web analytics and internal data sources
• *Design and Execute Roadmaps
• *Incorporate Best Practices
• *Budget Effectively
• *Supervise all activities and product development
• *Work closely with web development and technical teams
• *Prepare reports and analyse conversion numbers
• *Developing SEO/PPC Strategy/Marketing Plans
• *Team Management and Progress Monitoring
• *Quality Control and Assurance
• Developing Schedules and Timescales