01 Sep A fifth of US consumers buy Activewear, but not for exercise
Posted at 14:56h
The US activewear market is driven by the convergence of several consumer and retail trends. U.S. for many years Athletic apparel sales to grow at twice the rate of non-active apparel sales. With workout clothes in everyone’s wardrobe today, you will be very interested in the biggest activewear of 2022. Pieces like leggings, sports bras, and biker shorts never get old for gym buffs, whether you move five days a week or just prefer the look and feel of a purely stretchy outfit.
As people stick to their pre-pandemic workout routines, the urge to dress up perfectly with everyday outfits extends to activewear, creating a desire to shop for more trend-driven activewear. “People are feeling more in [activewear] these days, bold fashion is adding to your workout look.
Additional retailers and brands offering across lines of athletic apparel work to develop a strategy to reach buyers faster. Some outdoor activewear retailers have begun initiatives to engage with their customers around clothing care and sustainable manufacturing practices.